Character Generator

The Character Generator helps you create and save consistent characters you can reuse across images and video. Use them for brand mascots, story protagonists, influencer-style personas, or campaign faces.

Why use characters

• Consistency — Same look and identity across many generations.
• Speed — Once a character is saved, you reference it instead of describing from scratch.
• Project continuity — Attach characters to a project so they’re available when generating inside that project.

Workflow

1. Create a strong base portrait or full-body image (in Image Lab or Character Generator).
2. Save it as a Character (name, reference image, optional notes).
3. When generating new images or video, select that character so the model keeps the same identity.

Consistency tips

• Keep hairstyle and key facial traits stable in your reference and prompts.
• Use a consistent lighting style when creating the base.
• Save your best “reference” outputs as the character’s main image.

Characters can be managed in Projects & Assets and used in Image Lab, Video Generator, and (where supported) other tools. See Characters in Projects for linking characters to a project.