Characters in Projects

Characters can be attached to a project so they’re available when you generate images or video inside that project. This keeps the same character identity across all content in the project.

Adding characters to a project

1. Create or select a character (in Character Generator or by saving a result from Image Lab).
2. In Project Assets or project management, assign the character to the project, or add it via the project’s characters section.
3. The character then appears as an option when you generate in that project (Image Lab, Video Generator, etc.).

Using project characters when generating

• In Image Lab or Video Generator, select the project first.
• Choose the character from the project’s character list (or “use character” option).
• Your prompt can focus on pose, action, or scene; the model uses the character for identity.

Best practices

• Use a clear, consistent reference image for the character.
• Keep one “hero” character image per identity; add variants only when needed.
• Name characters clearly (e.g. “Brand Mascot”, “Host – Sarah”) so you can find them in the project.

Characters in projects are part of your Asset Library but are scoped to that project for quick access during creation.