What is Snap

Snap is MediaSnap’s AI assistant for media production — an agent built for AI image, video, and audio generation, scripts, and the full studio workflow.

Snap is the assistant on Director Board (PLAN). That is its home: the production script, chapter board, and plan chat live there together. You can also open Snap from the top navigation on other studio pages when it is enabled.

In practice, much of an AI media production can be handled just by talking to Snap — especially on Director Board.

How to open Snap

  1. Open Director Studio and go to PLAN (Director Board), or stay on any cinematic view with a project.
  2. Click the Snap icon in the top navigation (studio header).
  3. The chat drawer opens — describe what you want in plain language.

If Snap was turned off, enable it in settings or workspace options so the icon appears again.

Talk to Snap — what you can do in conversation

Snap is not a generic chatbot. It is a media-production agent. With a project open, you can ask Snap to:

You say (examples) What Snap helps with
“Write a sci-fi short about…” New scripts and stories — chapters, shots, structure
“Add a detective and a neon city” Cast, locations, props in the production script
“Improve this shot prompt” Enhances prompts — stronger cinematic direction
“Give me a noir lighting idea” Cinematic ideas — tone, camera, mood
“Generate a 10s video of shot 2” Image, video, or audio generation from chat (pick model, references, confirm)
“Rewrite shot 3’s script” Shot scripts and prompts with preview before apply
“What am I missing before export?” Project flow — PLAN → GENERATE → COMBINE → EXPORT

Snap remembers your project: chapters, shots, who is in the cast, which locations and props exist, what media is already attached, and your defaults. Replies use a live project snapshot and session state, not a blank chat.

Organize everything through the project

Snap does not replace your project — it works inside it. Everything Snap proposes or generates is meant to land in one organized production:

Project
  ├── Production script (chapters, shots, dialogue beats)
  ├── Cast · locations · props (Elements)
  ├── Generated media (library + attach to shots)
  └── Timeline & export (when you move to COMBINE / EXPORT)

On Director Board you see the script panel and chapter board update as you confirm Snap’s proposals. Cast, locations (sets), and props stay in Elements and the script so the same names work in prompts and generations later.

Director Board = Snap’s main workspace

On Director Board Snap’s role
Plan chat Conversation, long scripts, thinking stream, confirmation wizard
Production script Chapters, shots, cast, locations, props — draft and edit
Chapter board Committed structure after you approve
Chat generate Image, video, audio orders from chat — attach to shots or elements
Inline Generate Reference images on cast/set/prop rows in the script

You do not have to open the Creation Engine (GENERATE) for every task. Many users plan, prompt, and generate entirely on Director Board with Snap, then use Creation Engine when they want the full canvas and command bar.

Snap vs Creation Engine

Snap (Director Board + top nav) Creation Engine (GENERATE)
How you work Talk — scripts, ideas, generate, advice Full generate page — canvas, tools, decks
Best for End-to-end planning + chat media Batch shots, Prompt Studio, Continue Segment
Required? No — optional assistant No — optional if Snap already generated media

Same generation pipeline and project library behind both.

What Snap is not

  • Not a separate product — part of MediaSnap
  • Not the video provider — Snap queues jobs through MediaSnap’s systems
  • Not the timeline (COMBINE) or final render (EXPORT) — Snap guides you there when ready

See also